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Local Student Will Participate in National CEO Trade Show

A member of the 2017-18 Effingham County CEO class will participate in the 2018 CEONext National Trade Show.

Avery Elder, a recent graduate of St. Anthony High School, will participate along with more than 30 other recent high school entrepreneurs at the show.

The National Trade Show will take place this Sunday from 1 to 4pm at the Thelma Keller Convention Center in Effingham. The event, which is open to the public, will showcase innovative products and services developed by CEO (Creating Entrepreneurial Opportunities) students selected from 168 schools in 39 communities across the Midwest.

Avery Elder is the founder of the shoe deodorizing company called Nolor. The unique and natural shoe deodorizing product is designed to accommodate active lifestyles and smelly feet. By using a newly-invented shoe hook design and a stylish bag, people of all ages can deodorize their shoes on the go in a visually-pleasing way.

For more information on her product, contact Avery at

Admission to Sunday's National CEO Trade Show is free.

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