CEO Class Profile


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Nic Skovgaard

Nic Skovgaard

Jackson CEO's Facilitator

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Nic Skovgaard is a entreprenur enthusiast that believes that passion never fails.  With the fifth-anniversary of his own business, AlterEgo Marketing, fast approaching, this Southern Illinois entrepreneur has already put his can-do attitude to work for a number of high profile businesses in the region.

“We are the dreamers, the believers, the crazy ones with our heads in the clouds and our feet on the ground,” Skovgaard says. “We know why we wake up every morning. We are here to make good things happen for other people and we are ready to change the world.”

That is no idle boast. Despite being in his 30s, Skovgaard has packed a lot of punch into his professional life to date. He has worked in radio, print media, agency advertising, tourism and directly with hundreds of small businesses across the midwest, giving him a unique perspective on what it takes to be successful in Southern Illinois.

Skovgaard founded AlterEgo Marketing in June 2014, and now represents a number of well-known businesses in Southern Illinois, including the national Joy Pet Food, Complete Family Eyecare, Hi-Standard Dog Food in Pinckneyville, Tru-Bilt Buildings in Marion, RSP Heating & Cooling in Carterville, Integrity Roofing in Harrisburg, Rend Lake CrossFit in Benton, the Carbondale Chamber of Commerce, Wright Building Center in Murphysboro and many others.

Skovgaard’s Agency offers anything or everything to do with marketing to local businesses. If you need a new logo, website or television commercial AlterEgo can deliver the finished product. Or maybe it’s an upscale vinyl window treatment for your prime display space or something as simple as business cards – where eye-catching quality can really make a great first impression.

But the specific services don’t end there. Skovgaard offers full strategic marketing plans, from planning, budgeting and buying local and national media to managing today’s hottest trends in digital marketing or social media -- getting your company’s brand and message out on such already classic distribution networks as Facebook, Twitter, Pinterest and more.

Skovgaard comes by his expertise honestly. He has really just about “done it all” in his harried but happy professional life. After graduating from Southern Illinois University Carbondale with a degree in Public Relations and minoring in both Journalism and Marketing, Skovgaard joined the Williamson County Tourism Bureau as marketing director.

“I spent the next year learning how jump through the hoops of state and federal government agencies and how to reposition a bureau that had suffered a drastic cut in its main source of traffic, goose hunting,” he says. “In my time with the tourism bureau, our county experienced the highest growth in economic impact in all of Southern Illinois. Williamson County increased by $100.1 million dollars for a total increase of 11 percent and continues to grow exceptionally.”

His years in college were productive as well, and not just from completing the coursework needed to earn his degree. While still in school, Skovgaard co-founded Uncorked Tours, a company that specialized in bus tours of the Shawnee Hills Wine Trail. Uncorked Tours offered a unique take on the wine industry by combining education and safe transportation in a way that was new and exciting.

“We provided the history of the wine industry in Southern Illinois as well as the history of each of the unique wineries we visited throughout the day. We gave our guests the opportunity to meet the men and women who make the wine and have a chance to see first-hand the behind-the- scenes wine-making process throughout the day,” he says. “As an owner of Uncorked Tours, I was in charge of branding and marketing, as well as personally guiding many of the tours.”

Skovgaard’s print media experience started while still in college as a sales representative for Thomas Publishing in Carbondale. He was in charge of selling advertising packages for both of their newspapers, The Carbondale Times and Nightlife, plus several subsidiary publications. Skovgaard later would parlay that experience and his other marketing expertise into a position as an advertising account manager at The Southern Illinoisan, the region’s largest daily newspaper with the biggest news and advertising audience in the region for both print and online information.

In 2009 Skovgaard joined the team at Arthur Agency, a rapidly growing advertising and new media firm that specializes in corporate branding. Arthur is best known for its award-winning work on the logo for the Frontier League baseball team, the Southern Illinois Miners. During his time with Arthur, Skovgaard worked with a diverse group of clients on everything from business cards to websites to text message campaigns to video production.

Skovgaard rounded out his full media immersion as a marketing consultant with Withers Broadcasting in Marion.

“Working in radio was something new for me,” he says, “but I quickly realized what a powerful medium it is. I have seen its effects on the businesses that use it and on their customers. 
Working for Withers gave me an amazing opportunity to get back to doing the things I love -- promotion, public relations, sales and marketing to name a few.”

“I love what I do and I'm always looking forward to the next challenge!” he declares.

Challenges certainly aren’t new or overwhelming for Skovgaard. He and wife Nancy are the proud parents of four children. And if that’s not more than enough, Skovgaard gives a large chunk of his energy and expertise back to the Carbondale Young Professionals, a Southern Illinois network of young professionals dedicated to making Carbondale and the region a great place to live, work, play, visit and invest. The organization, is philanthropically active, and helps improve the quality of life in Southern Illinois.

Skovgaard’s vision for the future is simple: “We believe that there is still magic in the world. Everywhere you look there are dead souls in suits and ties telling you to play it safe, to color inside the lines and to be extra careful not to offend anyone. We cast off these small-minded ideals in pursuit of something truly great.”

As the new facilitator of the Jackson County CEO program Skovgaard aims to put his business coaching skills to the test.












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