Why Branding Matters?
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Logo Variations
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Stacked Logo Options
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Horizontal Logo Options
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Social Logos
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Clearspace
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Don't Do This
Here are the most common misuses of the log. Don't be that guy!
NOT THIS
Chaning the color
Do not use alternat colors. Use black and white versions when in doubt.
THIS
NOT THIS
Resizing the logo
Never Stretch, squeeze, or change the proportions of the logo in any way.
THIS
NOT THIS
Adjusting the logo font
Do not make your own variations of the main loog or your local logo.
THIS
Color Palette
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primary color
orange
- HEX #F95602
- Pantone 1655 C
- R 249
- G 86
- B 2
- C 0
- M 77
- Y 91
- K 0
accent color
off orange
- HEX #F97702
- R 249
- G 119
- B 2
- C 0
- M 66
- Y 100
- K 0
background-color
light orange
- HEX #FFE1C8
- R 255
- G 225
- B 200
- C 0
- M 13
- Y 20
- K 0
background color
off black
- HEX #F242424
- R 36
- G 36
- B 36
- C 71
- M 65
- Y 64
- K 71
accent color
dark grey
- HEX #4d4d4d
- R 77
- G 77
- B 77
- C 65
- M 58
- Y 57
- K 37
background color
off white
- HEX #F3f3f3
- R 243
- G 243
- B 243
- C 0
- M 77
- Y 91
- K 0
Font Types
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Aa
Black
Aa
Bold
Aa
Regular
Aa
Light
Aa
Bold
Aa
Regular
Aa
Light
Aa
Condensed
Midland Institute for Entreprenuership Branding
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Approved logos uses
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Approved Social Logo Options
Not Approved logo usage
Social Media Recommendations
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Social Logos
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Approved Social Logo Options
Not Approved Social Logo Options
Social Cover Images
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Preferred Social Cover Image Ideas
Not Preferred Social Cover Image Ideas